FRESHWATER EQUIPMENT
Strong product range knowledge and clear understanding of customer expectations.
Develop assortment depth aligned with market trends.
With over 17 years of entrepreneurial experience, I founded Blue Coral in 2009, which became a recognized player in the aquarium and garden pond market through aqua-store.fr and aqualight-solution.com.
This market experience has given me a deep understanding of distribution and the key players operating in the sector.
Today, I offer this expertise as a Freelance partner — bringing agility, structure and immediate efficiency to support your development and growth.
My professional journey has been shaped by entrepreneurship, through the creation of two companies recognized in their markets.
In 2009, I founded Blue Coral, specialized in aquariums and garden ponds, through two dedicated e-commerce websites: Aqualight-Solution and Aqua-Store, now market leaders as pure players.
My sector expertise combined with strong e-commerce and digital marketing skills enabled sustained growth for Blue Coral, until it became a major distributor of aquarium and pond products.
This leadership was confirmed by Blue Coral’s acquisition by the botanic© group in September 2022, where I supported integration and group synergies for more than three years.
These 17 years in the aquarium and pond industry have given me in-depth knowledge of product ranges, market evolution, and the dynamics between manufacturers and distributors.
My expertise is built on three key pillars: deep product range knowledge, strong understanding of the main market players,
and mastery of e-commerce growth levers.
With over 17 years in the sector, I have developed a thorough understanding of products, manufacturers, usage patterns,
and customer expectations.
This industry expertise is supported by strong digital skills: offer structuring, Google Ads (SEA), customer journey,
UX, logistics and performance management.
Strong product range knowledge and clear understanding of customer expectations.
Develop assortment depth aligned with market trends.
Sustain growth in a specialized, expert market.
Monitor emerging products, new trends and technologies.
Strengthen your product offering and provide the expertise required to meet customer expectations.
Increase your presence in a fast-evolving market.
Increase your presence and impact in the aquarium and pond market.
Build a clear and profitable approach (offer, journey, conversion, performance).
A flexible, hands-on partner with an expert view and immediate understanding of your challenges.
I work as an extension of your team — without the constraints of permanent hiring — while providing strong industry expertise and immediate efficiency.
